ASSOS of Switzerland is a premium cycling clothing company with a global presence.
Since 1976, they have been transforming the relationship between rider and equipment by engineering and designing innovative and technically outstanding apparel.
As their newly appointed digital agency, we were given the objective to help them scale.
Our strategy involved a full restructure of two key marketing channels - Google and Facebook.
Previously managed at global levels, we shifted to country or state-specific strategies that enabled us to work on granular components of the platforms and make more bespoke optimisations, leading to drastically improved efficiencies within the accounts.
We also introduced unique, data-driven creative campaigns for upper and lower funnel audiences which enabled us to manage the campaigns at a much finer level and assess the performance of each ad against the targeted audience.
By providing data-driven insights and creative analysis every week, we became tightly integrated with ASSOS’s in-house design team, all the way from product concept level to ad creative, which meant we could hit and surpass targets.
And we did.
At the end of 2021, ASSOS of Switzerland had achieved their best performing year within their 45 year history in terms of revenue generated (online and overall).
We also launched the brand in Canada, Australia and Benelux, took their YouTube from 21,000 views to 1.6m views in 3 months and activated programmatic channels for them.We helped the brand to achieve record breaking months, weeks and days for revenue, including the best sale they had ever had and the best individual week performance ever recorded.
Our work with ASSOS has achieved industry recognition, winning the Best Large Budget Campaign (+3m) in the Prolific North Awards and shortlisted for Best Ecommerce Campaign in the Global Marketing Awards.
"Since we have started working with the team we have seen significant improvements in results across digital media, we have branched out into new territories, and introduced new channels."
Bill Fraser, Senior Marketing Director - ASSOS of Switzerland