If you've been to Manchester lately, it’s impossible to have missed the West Tower Residences. Dominating the city's skyline as its tallest trio, they shimmer in the sunlight, symbolising the city's residential evolution. Seeking to bolster its brand presence before its grand opening, the iconic built-to-rent apartment complex in the heart of Manchester turned to us to lead its city launch.
Drawing upon our digital expertise and comprehensive knowledge of the residential industry, we crafted multi-channel digital campaigns on Google, Facebook, and Display platforms utilising data-driven creativity. Simultaneously, our Paid Social and Programmatic efforts targeted fresh leads, and strategic PPC captured intent-driven searches. Leveraging Instagram as a content hub gave prospective residents an inside look at the unique West Tower lifestyle.
Complementing our online strategy, successful events like the acclaimed Penthouse Sunset Yoga and engaging networking meet-ups fostered significant footfall.
The outstanding results spoke for themselves: West Tower achieved an impressive 95% occupancy within just 5 months of the campaign launch, generating three million impressions and over 5,000 enquiries within 9 months.
This success paved the way for the launch of the North Tower in 2021, maintaining a consistent occupancy rate of over 80% throughout the development.
