What is Tala's social media strategy?

TALA isn’t just another activewear brand. It’s a Gen Z favourite, a masterclass in community-first thinking, and a lesson in how to do digital marketing the right way.

While many brands rely on flashy campaigns and short-lived influencer drops, TALA is busy building something deeper, a loyal community that shows up, engages, and advocates for the brand at every touchpoint.

So, what’s the secret?

It’s not just the seamless blend of sustainable fabrics and style-forward fits. It’s the social media strategy that prioritises real people, real conversations, and values-driven brand marketing, all fuelled by founder-led marketing and clever partnership building.

Here’s how they do it.

At the centre of TALA’s digital ecosystem is Grace Beverley, the founder, face, and driving force behind the brand. With a combined social following in the millions, Grace isn’t just a business leader, she’s a content creator in her own right. This blend of business and influence has allowed TALA to benefit from authentic, founder-led marketing from day one.

Unlike traditional CEO comms, Grace’s content is candid, relatable and built on trust. Whether she’s sharing a behind-the-scenes look at product development or discussing the realities of sustainable fashion, her posts bring followers closer to the brand, and that closeness translates into loyalty.

This transparency creates an audience that doesn’t just follow, it participates.

TALA’s social media strategy doesn’t revolve around products, it revolves around people. The brand has mastered the art of community building by listening, responding, and resharing.

From user-generated content (UGC) to community-led product feedback loops, the brand gives its audience a genuine seat at the table. TALA regularly reposts customer reviews, shares styling videos from everyday fans, and spotlights its community across all platforms, not just influencers.

Brands take note of this.

TALA’s social media strategy is tailored for each platform. TikTok leans into authentic hauls and fitness humour, while Instagram showcases sleek product shots, educational content, and community stories.

This channel-specific approach keeps their digital marketing fresh, relevant, and rooted in brand values, no one-size-fits-all content here.

TALA’s influencer marketing is another area where they stand out. Instead of focusing on mega-stars, they work with micro and mid-tier creators who genuinely align with the brand’s mission. The result? Content that feels native, real, and trustworthy.

More importantly, TALA nurtures long-term partnerships, not one-off partnerships which don’t mean anything. By building ongoing relationships with creators who already advocate for sustainability and activewear, the brand ensures its message is reinforced consistently and credibly.

These partnerships don’t feel transactional. They feel like genuine collaborations and that’s why they land well on social media. 

Want to build a community-led brand that actually converts? We can help you. 

We help brands like yours design social media strategies that go beyond vanity metrics and build lasting impact. Get in touch with us to see how we can do it together.