Why is Email Marketing Crucial for Business Growth?

Most of us don’t enjoy checking our emails. Especially ones starting with ‘Hope this email finds you well’. That said, smart email marketing can be a game changer for businesses, especially when it comes to boosting sales and getting eyes on your brand. 

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We give you a quick rundown of email marketing and how it can improve your business. 

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But first, what is email marketing?

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Email marketing is a clever (if done properly) marketing strategy that involves, you guessed it, sending a bulk email to customers. It can be really effective at narrowing the social distance between brand and consumer, as well as promoting any sales or shiny new products. And the best thing is that it’s cheap to execute. 

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So why is email marketing so crucial for business growth?

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High ROI

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If you love high return on investment, or ROI, then you’re going to love email marketing. It’s very consistent because it’s a low-cost, high-yield channel. Meaning it builds a directly owned and engaged audience.

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Personalised communication 

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Personalised emails improve everything from customer loyalty to conversion rates. A simple, ‘Hey, John’ can make a big difference. Especially when a customer’s inbox will already be filled with generic junk. It makes customers feel valued, and who doesn’t want that?

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Drives sales and traffic

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Everyone loves a bargain. Email marketing is one of the best ways to spread the word about your latest sale, special offer, discount code, or new product. When customers are intrigued, they’re far more likely to click through onto your site to find out more. 

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Easily tracked

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Built-in analytics mean tracking your email marketing campaign’s performance is effortless and instant. Depending on your platform, you’ll be given a dashboard where you can see all sorts of interesting information like open rates, click-through rates, and unsubscribe rates. Some of the most popular platforms include Mailchimp, HubSpot, Bevo, and Klaviyo. 

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Interested in optimising your email marketing strategy? Get in touch with our team who specialise in crafting effective, data-driven email marketing strategies for a host of brands across a variety of industries.

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