Why does everyone need a personal brand?

But first, what is personal branding? 

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Personal branding is all about how you (or your business) is perceived. Your online identity, especially on social media, is a reflection of your unique personality and values.

So whether that’s sharing a story on Instagram, posting a clip on TikTok, or writing a riveting how-to blog, personal branding is an excellent way to get more eyes on what you do best. More eyes on your brand means more potential customers.

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Why is personal branding so important?

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Stand out from the crowd

Posting on social media might feel a little awkward at first, but it’s one of the best ways to flex your personality, skills, and experience. It gives you the chance to really make a mark in your industry and establish a voice that’s uniquely yours.

On top of that, writing content for your website is another great way to develop and experiment with your tone of voice, helping you connect with your audience in a more authentic way.

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Promote events, business, and you. 

Let the world know what’s going on in your world. Share stories about upcoming events, past highlights, the shiny new products, and latest news. Ultimately, this helps your brand feel more human, allowing your audience to form a genuine emotional connection. Not to mention the fact it builds trust and credibility for your brand. Plus, it builds trust and credibility along the way.

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Develop a brand ID

You’re always evolving and your personal brand will too. A strong social media presence, regular newsletters, or even starting a podcast all help shape and strengthen your brand identity. Be sure to use these platforms to express your values, refine your messaging, and experiment with tone.

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Need help developing your personal brand? Get in touch with our team of marketing specialists who can help refine the way you look and sound.

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