We’ve announced key leadership appointments to drive next phase of growth

We’ve announced two significant leadership appointments following our recent acquisition of Unparalleled, marking an important step in the agency’s continued expansion.

Ben Topliss has been promoted to the role of Creative Director, having joined the business in 2022. In his new position, he will lead the agency’s creative vision and output, building on Serotonin’s reputation for innovative, high-quality work across digital, media, and brand.

Reflecting on his new position, Ben said:

“It feels great to have been promoted to Creative Director. It's an exciting time at the moment for the agency, with the acquisition and internal growth, and I care a lot about the work we do and the team here. So to be given the opportunity to step-up into this role and have a greater impact is fantastic”.

In addition, we’ve appointed Lisa Palowski as Chief Financial Officer (CFO). Lisa will play a pivotal role in shaping the company’s financial strategy and supporting its growth ambitions as the agency strengthens its presence in global markets.

When we asked Lisa about her initial impressions and the role of finance in this next phase, she shared:

“Bringing brilliant minds together has taken Serotonin to a new level - more expertise, greater reach, and more moving parts than ever. Finance plays a key role in making that work, enabling smooth integrations, clear decisions, and structures that balance agility with stability. My goal is to ground our creative ambition so we grow smarter, stronger, and built to last.

Commenting on the appointments, Clair Heaviside, Chief Brand Officer, said:

“Exceptional creative has always set Serotonin apart, and Ben has been instrumental in delivering that for our clients. Our creative team is expanding, and he is the right person to lead that growth. With Lisa bringing her unrivalled expertise and experience to our finance operations, we have a leadership that is ready for the next chapter” - Clair Heaviside, Chief Brand Officer

These appointments follow our integration of Unparalleled, which has expanded our team to 32, a strong team with enhanced skills and capabilities. With this new leadership structure, we’re positioned to move faster, think bigger, and deliver greater impact for clients around the world. 

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