Serotonin to Lead Digital Transformation for Private White VC

As iconic, heritage Manchester institutions go - Private White VC is right up there. And now we get to be part of their story, having won a competitive pitch to transform ecommerce, paid media, and data strategy for the luxury menswear brand.

Following a pitch in early 2025, Private White VC brought Serotonin on board as their new digital growth partner. Celebrated for their handcrafted garments and, city-centre factory, and family legacy, we'll be supporting their internal team to deliver a performance-first strategy designed to accelerate revenue growth.

Our remit covers the full ecommerce mix: unlocking new acquisition channels, optimising performance across Meta and Google Shopping, reshaping creative assets into ad-ready formats, and deploying advanced tech to sharpen attribution and data modelling.

“There’s something special about partnering with a brand from our own city, especially one that carries Manchester’s fashion heritage with such pride. Private White VC represents timeless luxury and world-class quality, so they’re a natural fit for our portfolio. Our role is to bring structure and momentum to their digital strategy, creating the roadmap, the performance, and the marginal gains that compound into serious growth.” Dom Carter, CEO at Serotonin

“Fashion ecommerce is fast-paced and demands reactivity, experience and innovation. In Serotonin, we’ve found a partner who brings all three, underpinned by a clear, data-backed strategy to ensure our paid media delivers the results we need to hit our targets.” Rivki Stoll, eCommerce Director at Private White VC

This win adds another high-profile fashion brand to our roster, alongside ASSOS of Switzerland, Belier, Blacklock, SUDU, and New & Lingwood. Known for our hands-on, transparent approach, we continue to scale digital performance for brands looking to grow better, faster.

It's another smart partnership, one that we are very proud of.

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