Netflix x Spotify Video Podcast Deal

Since Netflix announced last year that video podcasts were making their way onto the platform, things went a little quiet. But now it looks like it’s finally happening. They’re teaming up with Spotify Studios and plan to launch a whole host of video podcasts in 2026. It just goes to show how far podcasts have come and how popular they’ve become. 

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Which video podcasts are coming to Netflix? 

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Sport

The Bill Simmons Podcast

The Zach Lowe Show

The McShay Show

Fairway Rollin’

The Mismatch

The Ringer F1 Show

The Ringer Fantasy Football Show

The Ringer NFL Show

The Ringer NBA Show

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Culture/Lifestyle

The Rewatchables

The Big Picture

The Dave Chang Show

Recipe Club

Dissect 

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True Crime

Conspiracy Theories

Serial Killers

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So what does this mean for your business? 

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Podcasts are where it’s at

The podcast boom just keeps booming. Its arrival on Netflix is huge, proving that podcasts are no longer a niche medium, they’re completely mainstream. That's great news for businesses already on board. And if you’re not, there are plenty of benefits of hosting a podcast for your brand, from building a connection with audiences to creating quality social content. 

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Audio audiences are watching

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We know that audiences have been tuning into podcasts for years on YouTube, so there’s clearly an appeal. Having a video version can make the experience feel even more personal, making it feel like the hosts are sitting in your living room with you. Hybrid Solutions’ Raise the Floor podcast is a perfect example of creating resonance with audiences. 

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So if you’re a business who’s thinking about dipping their toe into the podcast world, perhaps consider a video version for audiences to put a face to the voice. 

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Is the future indie?

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For the moment, some pretty big hitters are joining Netflix’s podcast roster. That said, there’s always an opportunity for Netflix to create space for independent creators in the future. 

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If a podcast is engaging and has a unique voice, there’s no reason why it wouldn’t be right for Netflix, because there’s certainly an audience for it. 

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Thinking about creating a podcast for your brand? From elevating your social content to being a leading voice in your industry, our team can help take your brand (and podcast) to the next level. 

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