December 11, 2023
Press
In the bustling world of beverages, where cola rules the roost, one brand has emerged with a promise that goes beyond just quenching thirst.
Karma Drinks, a brand with an ethos rooted in ethical sourcing and sustainability, challenges the status quo with every bottle it sells.
But what’s the story behind this refreshing brand?
The narrative of Karma Drinks began in 2010 when three friends from New Zealand – Simon, Chris, and Matt – embarked on an expedition to Sierra Leone. Amidst the rich culture and scenic landscapes, they discovered the native cola nut. Historically integral to African ceremonies, the nut had never before been brought to the global audience in its pure, organic form. The trio saw an opportunity: Why not create a drink that's not only delicious but also directly benefits the communities growing the ingredients?
Karma Drinks was founded on the principle that what goes around comes around. Every drink sold reverberates this ethos. The brand firmly believes in ethical sourcing, ensuring that farmers are paid fairly for their produce. Unlike mass-produced colas, Karma Drinks’ beverages have traceable ingredients, allowing consumers to know exactly where their drink comes from.
But the brand doesn’t stop there. They have taken their commitment to communities a step further with the "Karma Foundation." 1% of every sale goes to this foundation, which funds various community projects in Sierra Leone. Over the years, these funds have supported education, provided access to clean water, and even helped build essential infrastructure.
In an era where consumers are becoming increasingly conscious of what they consume, Karma Drinks’ commitment to natural and organic ingredients is commendable. No artificial preservatives. No unnecessary additives. Just pure, unadulterated taste that comes from the best that nature has to offer.
Their flagship product, the Karma Cola, is a testament to this dedication. Made from the organic cola nut, combined with vanilla, lime, cinnamon, and other natural ingredients, it’s a drink that's not only delightful but also transparent in its origins.
Today, Karma Drinks offers a diverse range of beverages, each with its own unique taste and story. From Gingerella (a fiery ginger ale) to Lemmy Lemonade (a zesty lemon delight), the brand caters to a wide palette, ensuring there’s something for everyone.
Their vibrant packaging, with lively illustrations and stories about the origin of each ingredient, sets them apart on the shelves. It’s not just a beverage – it's a story, an experience, a sip of good karma.
Karma Drinks has seamlessly merged the worlds of flavour, ethics, and sustainability. By putting communities at the heart of their enterprise, they’ve shown that business success and social responsibility are not mutually exclusive. In a marketplace dominated by behemoths, this David stands tall, reminding everyone of the power of good intentions and even better drinks.
Next time you’re parched and reaching out for a refreshing beverage, consider choosing Karma Drinks. Because every sip is not just a treat to your taste buds but also a step towards making the world a better place. We’ll drink to that!
Photo: Karma Cola
Written by Matt Stokes, Marketing Manager
