Introducing Serotonin's newest board members, Matt and Luke

We’re excited to welcome Matt and Luke to the Serotonin team following the acquisition of their agency, Unparalleled.

Unparalleled brings a strong track record in eCommerce growth, having worked with high-performing brands such as The Private Clinic and Ebrands. Their hands-on expertise in Google and Meta media buying, combined with a forward-thinking approach to new technologies, will enhance Serotonin’s performance marketing and digital strategy offering.

As part of the integration, Luke joins Serotonin as Chief Commercial Officer, while Matt steps into the role of Chief Digital Officer. Together, they bring a fresh perspective, a strong operational foundation, and deep channel knowledge that aligns with Serotonin’s vision for the future. 

To get their take on the acquisition, the integration process, and what’s next, we sat down with both Matt and Luke for a quick Q&A.
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When asked how Unparalleled’s performance marketing approach fits into Serotonin’s existing setup, Luke was quick to point out the strong alignment.

“Serotonin already has a solid media buying team and an outstanding creative function that ties everything together,” he said. “We’re here to complement that. Unparalleled brings a sharp DTC focus, a well-developed retention marketing function, and access to high-leverage agency accounts across Meta, Google, and TikTok.”

The synergy between the two agencies, he explained, was clear from the start.

“Our strengths are highly complementary. Serotonin brings creative and strategic excellence, the kind of thinking that builds long-term brand trust. Unparalleled brings deep eCommerce execution: performance media, lifestyle marketing, and retention systems that turn that trust into transactions. We’re already seeing this come to life with shared clients. Serotonin’s creative is now being paired with Unparalleled’s data-driven funnels, email flows, and campaign architecture and we’re seeing performance lift across the board.”

Looking ahead, Luke’s role as CCO will focus on driving scalable growth through commercial expansion. His immediate priorities include refining how the agency acquires new clients, developing strategic partnerships, exploring future acquisitions, and building out new service lines to extend Serotonin’s impact.

“We’re sharpening our positioning to attract the kinds of businesses where we can make a measurable difference across brand, performance, and retention. The goal isn’t just growth for growth’s sake; it’s building a smarter, more strategic commercial engine that’s aligned with long-term value creation.”

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Matt, stepping in as Chief Digital Officer, is focused on strengthening the agency’s digital delivery and embedding innovation at every level of the business.

“In the next 6 to 12 months, my focus is on raising the bar across performance delivery, integrating innovation into our day-to-day work, and building a collaborative team culture that drives growth,” he said. “This includes expanding our retention and email/SMS capabilities, supporting our pitch efforts, and making sure we have the right people and processes in place to scale.”

For Matt, the most exciting part of the acquisition is the ability to offer clients a fully integrated, full-service solution.

“At Unparalleled, one of the limitations we often faced was the lack of in-house creative, brand, SEO, and web development support. Now, as a combined agency, we can cover all those bases. Whether we’re working with a startup or a business turning over hundreds of millions, we have the expertise to support every stage of their growth.”

He points to three areas where the agency now offers something truly unique: a full-funnel, full-service growth strategy; the ability to deliver speed and specialism at scale; and a more proactive, commercially minded approach to partnerships.

Looking ahead..

With Matt and Luke now part of the leadership team, Serotonin is entering a new phase one that combines best-in-class creativity with high-performance digital execution. The acquisition of Unparalleled strengthens our offering across every stage of the funnel and opens the door to even greater results for our clients.

This is just the beginning, and we’re excited for what’s ahead.

As we bring together the creative strength of Serotonin with the performance depth of Unparalleled, we’re building an agency that’s equipped to solve the full spectrum of modern growth challenges. With Matt and Luke on board, we're not just expanding our capabilities, we're raising the standard for what clients can expect from a growth partner. 

We're excited for this next chapter and what we'll achieve together.

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