December 11, 2023
Press
Laundry, a task so ubiquitous that it often fades into the background of our daily lives. But the trailblazers behind Tallow + Ash, refuse to let laundry remain mundane.
Their ethos is simple yet revolutionary: we shouldn't have to settle for boring scents, ugly bottles, and toxic chemicals when it comes to a task we do so often.
Tallow + Ash officially came to life after announcing its brand in March, and it's safe to say that the response has been nothing short of remarkable. With over 30,000 dedicated individuals participating in the mission to revolutionise the laundry industry, you've created a movement that goes beyond just clean clothes. You've created a community of people who understand that a small change in our daily routines can lead to a more positive and sustainable lifestyle.
What sets Tallow + Ash apart is its unwavering commitment to using planet-friendly, vegan, and cruelty-free ingredients. Their clean laundry detergents not only tackle stains effectively but also cater to sensitive skin. They are dye-free, vegan, and cruelty-free, aligning perfectly with the values of consumers who are conscious of the products they bring into their homes.
With five delightful scents to choose from, Tallow + Ash provides a range of options to cater to different preferences. The Discovery Pack is an excellent way for customers to find their favourite scent. It's not just about doing laundry; it's about making it an enjoyable sensory experience.
Your commitment to involving your community in the development of new products is admirable. The LaundryLab is a brilliant initiative that allows customers to have a say in the future of laundry products. The launch of ‘Date Night’ recently is a huge testament to how creating alongside your community can ensure you’re designing products that will resonate with your audience.
In just a short period since your brand's inception at the end of June, Tallow + Ash has already amassed over 46,000 followers on Instagram. This astounding achievement is a testament to the brand's appeal and the resonance it has with people looking for innovative and sustainable alternatives.
Tallow + Ash's story so far is inspiring to say the least. It serves as a reminder that even in industries as everyday as laundry, there is always room for innovation, sustainability, and a commitment to excellence.
Photo: Tallow + Ash
Written by Matt Stokes, Marketing Manager
