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Olivia Colman shines, Victoriam Beckham on Tube lines, and shrewd marketing from Heinz. Check out our favourite campaigns this month. Clever OOH ads, supermodels at the chip shop, and three powerful tins of beans. It’s fair to say brands have been busy this month. Come with us as we take you through some of our favourite creative ad and marketing campaigns we’ve spotted this October.
October 23, 2025
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Burberry’s latest ad campaign, ‘Pinch of Salt’, features Olivia Colman, two supermodels, and a fish and chip shop. What more could you ask for?
It's a clever twist that oozes charm. Burberry showcase their high-end clothes in a way that feels quintessentially British, portraying a small snapshot of everyday London life. Which is a chippy in the rain (obviously). It really makes you want to pop on a flat cap and get wrapped up in a trench coat.
Next up is REFY. They’ve taken a similar modest approach to Burberry with their ad campaign, ‘Iconic Never Gets Old’. It’s a celebration of the women who we aspire to be and every kind of beauty at every stage of life. Inclusive, inspirational, and empowering, we love their bold storytelling and refreshing take on ageing.
Diverse models, body inclusivity, and some pretty impressive performances, the Victoria Secret Fashion Show 2025 had it all. The show felt like a step up from last year’s too, which was criticised for its culturally appropriated designs. While the show still has its critics, the designs were generally well-received and praised for its originality and nostalgic feel.
Turns out all it takes to reach 8.5 million people is three cans of beans and one Instagram Story. Just ask Heinz. They sent Molly-Mae a PR package containing nothing but three Heinz Beanz cans. One labelled ‘Bambi’s Beanz’ (Molly’s daughter’s name) and two others with the names her toddler said she was going to ‘bite’ in a viral clip.
And the best part is that it wasn’t even a paid ad - honest! Molly Mae posted it because it was personalised, relevant, and saw the funny side. That’s 10/10 reactive marketing.
We love OOH ads that cleverly use location. That’s exactly what Netflix did for Victoria Beckham’s latest documentary series. They took over London’s Victoria Tube Line with large-scale portraits. It’s a powerful, creative, and emotive visual statement that’s sure to capture the attention of commuters.
Need help bringing your next ad campaign to life? Get in touch with our team.
