December 11, 2023
Press
If you're passionate about fashion that not only makes you look good but also makes you feel good, allow us to introduce you to a brand that has been redefining luxury since 2005 with its unique pillars of rescue, transform, and donate. Get ready to be inspired by Elvis & Kresse – a luxury fashion brand that's making a significant impact in the world of sustainable fashion.
At the heart of Elvis & Kresse's journey is a commitment to rescue materials that would otherwise end up in landfills. The brand's story began with the rescue of decommissioned fire hoses from the London Fire Brigade. Instead of allowing these heroic hoses to fade away, Elvis & Kresse saw their potential to become something extraordinary. Since then, over 300 tonnes of fire hoses have been given new life.
Elvis & Kresse's second pillar, transform, embodies their dedication to turning rescued materials into stunning luxury accessories. But it's not just about crafting fashionable pieces; it's about designing with a purpose.
The brand has taken diverse materials, like parachute silk, printing blankets, and shoe boxes, and transformed them into beautiful bags, belts, and wallets. This commitment to innovative design doesn't stop at aesthetics – it's about creating pieces that tell a story and contribute to a more sustainable future.
Elvis & Kresse's mission goes beyond crafting luxury accessories; it's about giving back. The brand donates a remarkable 50% of its profits to charities that align with the materials they rescue. The Fire Fighters Charity benefits from the Fire-hose Collection, while projects related to rescued leather, like the Fire & Hide Collection, contribute to Barefoot College. This isn't just charity – it's a fundamental part of Elvis & Kresse's DNA.
Their unique approach isn't just about numbers on a spreadsheet. It's about impact – the main event in their world. Instead of measuring success solely by revenue and profit, they measure it by the lives they touch, the waste they divert from landfills, and the money they give back to their charity partners.
Elvis & Kresse's commitment to sustainable design is evident in every aspect of their creations. Instead of designing for trends, they design to solve problems. It's a fresh perspective that led to the discovery of the remarkable fire-hose textile.
Their dedication to quality craftsmanship and timeless design ensures that each piece not only looks good but also tells a story of transformation and resilience.
Elvis & Kresse's innovative use of materials like fire hoses, parachute silk, and printing blankets is a testament to their dedication to change. They've set the stage for a future where waste is transformed into value, and every piece carries a narrative of sustainability. By rescuing, transforming, and donating, they've created a blueprint for how fashion can be a force for good.
So, if you're in search of luxury fashion that's more than skin deep, a brand that's reimagining style while preserving the planet, look no further than Elvis & Kresse. They're not just designing accessories; they're designing a better world.
Photo: Elvis & Kresse
Written by Matt Stokes, Marketing Manager
