The supplements sector is experiencing rapid and significant growth and change. Consumer trends, accelerated by the pandemic, a focus on holistic wellness, advancements in technology and personalisation have seen new approaches to the consideration and supply of supplements.
Despite its size, supply chain, and UK stockholding, HTC Health was seeing competition emerge from vibrant and agile start-ups. They needed to refresh their brand and proposition to move with the market.
We worked with HTC Health on a new positioning, visual identity, web design and other brand assets.
Through a strategy workshop with stakeholders who represented all areas of the business we identified the key differentiators of the brand and aligned these with the business’ vision for the future.
The strapline ‘More for Every Body’ brought together the organisation's focus on service at every stage, and their capacity to deliver.
The refreshed branding made a statement about the energy and confidence of the business, as well as making their service really clear. A distinct photography style was developed to show off the quality of the products, as well as frame the core ranges, and help the brand stand out.
Once the brand guidelines were established we rolled out phase one of the website, bringing clarity to the core proposition and services that were the priority for short and medium term business growth.
The next stage will see phase two and three of the website roll out, and the implementation of a multi-channel digital marketing strategy.