HTC Health

HTC Health is Europe’s largest supplier of bulk supplements, with over 45 years of innovation and an established global supply chain making them market leaders.

Brand Identity
Web Design
Web Build

The Short Version

The supplements sector is experiencing rapid and significant growth and change. Consumer trends, accelerated by the pandemic, a focus on holistic wellness, advancements in technology and personalisation have seen new approaches to the consideration and supply of supplements.

Despite its size, supply chain, and UK stockholding, HTC Health was seeing competition emerge from vibrant and agile start-ups. They needed to refresh their brand and proposition to move with the market.

We worked with HTC Health on a new positioning, visual identity, web design and other brand assets.

The new brand and website has been really well received across the business. In fact, it is world class. Now we are working with Serotonin to roll out the new brand with a digital campaign, and we are already blowing the competition out the water with our service offer

James Anderson

The Long Version

+3M

impressions

+5000

enquiries

10k+

traffic

After just three month’s activity, from having no digital or online presence, West Tower’s adverts and content had been seen over 1,000,000 times. The social media accounts received over 1,000 followers and likes on Instagram and Facebook respectively - Furthermore, the website had received over 4,000 visits with 50% of these visits arriving from social media - despite no optimisation or campaign objectives set towards driving traffic.

Once the campaign’s attention was turned towards driving traffic and enquiries for the following six months, we delivered an average of 2,000 web visits and 150 enquiries from different channels per month. The Tower and Deansgate Square recently became the focus of BBC Documentary: Manctopia, Billion Pound Property Boom.

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HTC Health

HTC Health is Europe’s largest supplier of bulk supplements, with over 45 years of innovation and an established global supply chain making them market leaders.

Brand Identity
Web Design
Web Build

Scroll to know more

The supplements sector is experiencing rapid and significant growth and change. Consumer trends, accelerated by the pandemic, a focus on holistic wellness, advancements in technology and personalisation have seen new approaches to the consideration and supply of supplements.

Despite its size, supply chain, and UK stockholding, HTC Health was seeing competition emerge from vibrant and agile start-ups. They needed to refresh their brand and proposition to move with the market.

We worked with HTC Health on a new positioning, visual identity, web design and other brand assets.

The new brand and website has been really well received across the business. In fact, it is world class. Now we are working with Serotonin to roll out the new brand with a digital campaign, and we are already blowing the competition out the water with our service offer

James Anderson

Approach


Through a strategy workshop with stakeholders who represented all areas of the business we identified the key differentiators of the brand and aligned these with the business’ vision for the future.


The strapline ‘More for Every Body’ brought together the organisation's focus on service at every stage, and their capacity to deliver.


The refreshed branding made a statement about the energy and confidence of the business, as well as making their service really clear. A distinct photography style was developed to show off the quality of the products, as well as frame the core ranges, and help the brand stand out.


Once the brand guidelines were established we rolled out phase one of the website, bringing clarity to the core proposition and services that were the priority for short and medium term business growth.


The next stage will see phase two and three of the website roll out, and the implementation of a multi-channel digital marketing strategy.

Results

+3M

impressions

+5000

enquiries

10k+

traffic

After just three month’s activity, from having no digital or online presence, West Tower’s adverts and content had been seen over 1,000,000 times. The social media accounts received over 1,000 followers and likes on Instagram and Facebook respectively - Furthermore, the website had received over 4,000 visits with 50% of these visits arriving from social media - despite no optimisation or campaign objectives set towards driving traffic.

Once the campaign’s attention was turned towards driving traffic and enquiries for the following six months, we delivered an average of 2,000 web visits and 150 enquiries from different channels per month. The Tower and Deansgate Square recently became the focus of BBC Documentary: Manctopia, Billion Pound Property Boom.