BRIDGE had a truly innovative product that was in its early stages of launch when the team approached Serotonin for an ongoing B2B marketing strategy. Payments Orchestration gives merchants the freedom and flexibility to move between PSPs (Payments Services Providers) quickly and easily, increasing resilience and enabling innovation.
With the brand in its early stages of development, our team were able to support the creation of a messaging hierarchy, and build out a persona-led B2B marketing structure that would enable the business to launch with impact, and attract leads from key players in retail and transport sectors.
We carried out extensive research, and facilitated workshops with internal stakeholders in order to get under the skin of this relatively new proposition and build out creative campaign ideas for marketing activity.
We supported BRIDGE through their launch period and beyond, with ongoing cross-channel activity, including PPC, social advertising, organic content creation, blog & white paper writing, web copy, webinar hosting and more.
Since launch, BRIDGE has seen steady growth in both visibility and lead generation, creating cut though in a highly competitive fintech market.