Box Makers Yard

Digital Strategy
PPC
Paid Social

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Box Makers Yard is one of the newest developments of Legal & General’s situated in Temple Quarter, Bristol. Offering studio, 1, 2 & 3 bed apartments for rent. Serotonin were approached to help generate awareness and. generate enquiries through paid media.

Approach

In order to achieve their KPIs we used a multi-channel approach. On Paid Social we focused on bringing about awareness of the new development in Bristol, driving traffic to the website and generating quality leads. These campaigns were delivered to Box Makers Yard’s main target audiences that were most likely to convert on the Facebook & Instagram platform, this also included the use of retargeting to those who had engaged but not enquired. 

On Paid Search we focused on driving qualified leads to the Box Maker’s Yard website, through Search campaigns with distinct themes running throughout. We used keyword campaigns including both branded and non-branded search terms, focussing on the amenities and facilities the apartments had to offer, as well as geographical locations and occupancy sizes.


Results

10k+

Traffic

2.1M+

Impressions

£18

CPL

Since beginning our activity in October 2020 with Box Makers Yard, the campaigns overall have generated over 2.1m Impressions, over 11,400 Website visits averaging over 2,800 visitors to the website each month and 364 Enquiries. 

The use of a mutli-channel approach including channels such as Facebook, Google Ads and Programmatic, in a bid to generate a higher amount of enquiries, has helped in achieving fantastic results overall reiterating our belief that the channels, although revivals, work together in driving results.